HI, I'M ANITA

I build user-centric digital experiences shaped by meaningful, data-driven insights gathered, analysed, and synthesised throughout the product development life cycle.

Featured Projects

Personas were formed after interviewing users of a B2B stakeholder intelligence application to understand their most common goals, challenges and frustrations.

Media Suggestions

Conceptualised and designed recommended media feature of a B2B stakeholder intelligence application to allow users to access relevant and important news faster.

Website Redesign

A WIP personal project to enhance the user experience of signing up for courses on a sports development and certification platform through a UX audit and redesign of the site

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